ARCA • NASCAR • Sponsor Marketing

Art Seeger &
Team ASR Racing

Veteran racecar driver Art Seeger has accomplished many goals in many forms of auto racing. His talent behind the wheel — and in race team marketing and sponsor service — were evident almost immediately.

Art Seeger's number 48 Monte Carlo SS stock car
1stWon the first race he ever entered (1986)
32Local sponsors signed & serviced in 1987
SSRCRookie of the Year & Driving Champion
200MPH marketing – ARCA & NASCAR
NASCAR ARCA Racing Series presented by Menards

About Art Seeger

From crew member to championship-winning driver and sponsor-relations pro.

Art Seeger with the GutterGuardian #0
Art Seeger with the GutterGuardian #0

The BeginningFrom the Crew to the Cockpit

After serving as a crewmember on SCCA Formula, Canadian Tire and KRACO Indy Car race teams, Seeger advanced to behind-the-wheel competition in a NASCAR Late Model stock car in 1986 — and won the first race he entered!

Art Seeger with the KRACO IndyCar Team
Art Seeger with the KRACO IndyCar Team

1986 – 1987Rookie of the Year to Champion

During that initial season he won four races out of 16 starts, finished fourth in the season-long point standings and won the prestigious SSRC Rookie of the Year award! Focusing on sponsor services, he signed an amazing 22 local sponsors in his rookie season.

1987 was even more impressive: four main event wins in 16 races and the SSRC Driving Championship. He also signed and serviced an astonishing 32 local sponsors, and was the focus of a four-page feature in the nationally distributed Stock Car Racing magazine, highlighting his professional work ethic and approach to sponsor promotion.

Art Seeger's first race car – 1986
Art Seeger's first race car – 1986

Moving UpModifieds, Daytona Dash & ARCA

Seeger continued in NASCAR Late Model stock car competition while also advancing to Modified and NASCAR Daytona Dash series racing. Racing for national sponsor Pontiac Motorsports, Seeger won eight times in 14 races while satisfying 25 regional sponsors.

He won six times in 24 races in NASCAR Late Model stock cars while also setting a track record in the early 1990’s. He also advanced to the ARCA Series and raced at Atlanta Motor Speedway, running in the top five until cutting down a tire late in the event. Nine main event wins in 38 races followed in NASCAR Late Model stock car racing, with two third-place finishes in the season-long point standings.

Art Seeger with the GutterGuardian car at Pocono
Art Seeger with the GutterGuardian car at Pocono

Pocono & BeyondARCA & Grand National Events

More success followed as he raced in various ARCA and NASCAR Grand National events. Seeger has also served as a driving instructor for the Stock Car Racing Experience at Pocono International Raceway, a high-speed driving school that teaches superspeedway stock car driving techniques and skills.

FACT: In every race car that Art Seeger has ever driven he has turned laps faster and finished higher than any other previous driver in that car at that track!
Art Seeger in the Quik 91
Art Seeger in the Quik 91

Sponsors & MediaA Driver Sponsors Trust

During his career Art Seeger has attracted many national and regional sponsors, including:

  • Chase & Sanborn Coffee
  • Nestlé Quik
  • Franklin Electric Motors
  • W.A. Schmidt
  • Zima Clearmalt
  • Equipment Supply
  • Nestlé Crunch Bars
  • Grundfos Pump Technologies
  • Gutter Guardian
  • Pontiac Motorsports

Not only is Art Seeger popular because of his exciting driving style but also because of the time he devotes to personal and media appearances. He enjoys the public relations side of the sport and is always prepared with plenty of photos and hero cards to autograph for customers, employees of marketing partners and fans.

Art has appeared as a featured guest on the live Sunday morning show Fox and Friends, the Motor Racing Network and the New Jersey Network, and has been featured in Stock Car Racing and Ford Motorsports magazines, just to name a few.

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